How to Use Reuzel: Pomade, Wax, Tonic, and Beard Balm

Reuzel: The Complete Guide to Pomade, Wax, Beard Balm, and Grooming Tonic When it comes to professional men's grooming, Reuzel is one of the most respected brands in barbershops around the world. Born…
Reuzel: The Complete Guide to Pomade, Wax, Beard Balm, and Grooming Tonic
When it comes to professional men's grooming, Reuzel is one of the most respected brands in barbershops around the world. Born in Rotterdam from the experience of old-school barbers, the brand combines tradition and innovation by offering products designed for every styling and beard-care need.
In this guide, we’ll discover how to choose and use the most popular Reuzel products.
The choice of Reuzel pomade mainly depends on three factors: hair type, level of hold, and desired finish (shiny or matte).
- Water-based pomade
Ideal for those who want:- Strong yet flexible hold
- A shiny or natural finish
- Easy washability
- Oil-based pomade
Recommended for:- Extra-strong hold and long-lasting results
- Thick or hard-to-manage hair
- Structured and retro hairstyles
Practical tip: if you're new to pomades, start with a water-based pomade for greater convenience.
How to Use Reuzel Hair Wax
Hair wax is perfect for modern hairstyles and natural texture. Correct application:
- Take a small amount of product.
- Warm it thoroughly between your hands.
- Apply it to dry or slightly damp hair.
- Style with your fingers for a natural effect or with a comb for more definition.
When should you choose hair wax?
For short or medium-length hair, for a matte finish, or for a style that can be reshaped throughout the day.
Wax provides control without making the hair too stiff, making it ideal for those who want a neat look without a "helmet-like" effect.
How does Beard Balm work?
Reuzel Beard Balm is an essential product for beard care. It is not just a light styling product, but a true nourishing treatment.
Main benefits:
It moisturizes and softens the beard, reduces frizz, shapes and controls facial hair, and provides a light natural hold.
How to apply it:
- Take a small amount of product.
- Warm it between your hands.
- Massage it into a dry or slightly damp beard.
- Comb through to distribute it evenly.
It is ideal for medium to long beards that require daily control and nourishment.
When should you use Grooming Tonic?
Reuzel Grooming Tonic is an extremely versatile pre-styling product.
Use it when: You want to add volume to fine hair, you use a blow dryer and want heat protection, you need a lightweight base before applying pomade or wax, or you want a natural and soft finish.
How to apply it:
- Distribute it evenly through damp hair.
- Blow-dry your hair to activate volume and texture. Grooming tonic does not replace pomade or wax, but it enhances their performance.
Choosing Reuzel products means personalizing your grooming routine:
Pomade → for structured and defined looks
Wax → for modern and flexible texture
Beard Balm → to nourish and shape the beard
Grooming Tonic → as a volumizing and protective base
Each product has a specific purpose: combining them correctly allows you to achieve professional results even at home.


