Reuzel

A story that began 40 years ago in the Netherlands is behind Reuzel, one of the longest-lasting and most successful brands of pomades for beards, hair, and tattoos in the industry.
Born from two barbers who were voices of the counterculture of the time, it started with a small collection of traditional creams until it reached what are now the best-sellers and favorites of shaving and styling enthusiasts: the pomade, the wax, and the grooming tonic.