Permanent Hair Coloring

Intense color, full coverage and long-lasting results!

Permanent hair color is the ideal solution for those who want a deep, even and long-lasting color. Thanks to its technology, it works deep inside by modifying the hair's natural pigment, ensuring a stable result even after numerous washes.

What is permanent hair color and what is it for?

It is a chemical treatment that:

• Penetrates the hair structure

• Changes the natural color

• Completely covers white hair

• Ensures long-lasting results

It is the perfect choice for:

• Bold look changes

• Total coverage of gray hair

• Evening out color across the whole mane

Even within permanent hair color there are different variants, designed for specific needs:

Classic permanent hair color (oxidative)

• Activated with oxygen (peroxide)

• Maximum coverage and durability

• Ideal for radical changes

Professional permanent hair color

• More performing formula

• Salon-quality results

• Often enriched with treating ingredients

Ammonia-free permanent hair color

• Gentler on the scalp

• Less odor

• Suitable for those with sensitive skin

The latter may have slightly less coverage on very white hair.

Natural / enriched permanent hair color

• With oils, keratin, plant extracts

• More attention to hair health

• Ideal for those seeking a compromise between performance and gentleness

Permanent hair color is recommended for:

- Those who want to completely cover white hair
- Those who want a long-lasting color without frequent touch-ups
- Those who want to lighten or darken hair in a stable way
- Those seeking a uniform and professional result

When to avoid it?

• If you want a temporary effect

• If you change color often

• If you have very damaged hair (better to treat it first)

Finally, here are some extra tips for a perfect result: 
- Choose the shade based on your undertone;
- Don’t stray too far from your natural color on the first use;
- Use products specifically for colored hair;
- Regularly hydrate your hair after dyeing.

Find the right hair color for you in our selection and get an intense, luminous and long-lasting color for your hair on Vanity Stock.