
Kay Direct
£9.00

Directions Hair Colour
£9.00
£7.00
-22%

Directions Hair Colour
£9.00
£7.00
-22%

Directions Hair Colour
£7.00
£6.00
-14%

Directions Hair Colour
£9.00
£7.00
-22%

Directions Hair Colour
£9.00
£7.00
-22%

Directions Hair Colour
£9.00
£7.00
-22%

Directions Hair Colour
£9.00
£7.00
-22%

Directions Hair Colour
£9.00
£7.00
-22%

Directions Hair Colour
£9.00
£7.00
-22%

Directions Hair Colour
£9.00
£7.00
-22%

Directions Hair Colour
£9.00
£7.00
-22%

Directions Hair Colour
£9.00
£7.00
-22%

Directions Hair Colour
£9.00
£7.00
-22%

Directions Hair Colour
£9.00
£7.00
-22%

Directions Hair Colour
£9.00
£7.00
-22%

Directions Hair Colour
£9.00
£7.00
-22%

Directions Hair Colour
£9.00
£7.00
-22%

Directions Hair Colour
£9.00
£7.00
-22%

Directions Hair Colour
£9.00
£7.00
-22%

Directions Hair Colour
£9.00
£7.00
-22%

Directions Hair Colour
£9.00
£7.00
-22%

Directions Hair Colour
£9.00
£7.00
-22%

Directions Hair Colour
£9.00
£7.00
-22%
Color without commitment, natural brightness and maximum gentleness!
Semi-permanent coloring is the perfect choice for those who want to change their look flexibly, without long-term commitments. Ideal for refreshing natural color, intensifying highlights or experimenting with new shades, without attacking the hair structure.
Semi-permanent coloring is a dye that:
Deposits on the surface of the hair (does not penetrate deeply)
Does not contain (or contains very little) oxidant
Fades progressively with washes
It is used to:
Refresh a dull color
Tone treated or bleached hair
Try new shades without commitment
Improve shine
Not all semi-permanents are the same: here are the main variants.
Correct unwanted tones (yellow, orange)
Give shine
Ideal after bleaching or highlights
Perfect for maintaining color between dyes.
Combine treatment + color
Hydrate while releasing pigment
Progressive and natural effect
Great for frequent use and maintenance.
More intense and visible color
Wide range (including fashion colors)
No oxidation
Ideal for those who want to dare (red, purple, blue, etc.).
Light color deposit
Continuous use
Maintain tone over time
Perfect as maintenance between treatments.
Semi-permanent coloring is ideal for:
- Those who want to change color without a permanent effect
- Those with treated or sensitized hair
- Those who want to maintain or refresh color
- Those who love to experiment often
It proves particularly effective on hair that is:
light
bleached
already colored
It is good to know, before choosing the perfect semi-permanent dye for you, that it does not completely cover gray hair, does not lighten the natural color, and that it lasts on average 6-10 washes.
Find the perfect solution to express your style among many products selected for professionals in the Vanity Stock catalog.