Styling & Finishing Hair

The Morning: Define and Set Before Going Out

The styling routine begins right after washing, when hair is still malleable. On wet hair, a water-based wax like Renée Blanche Moine or Christian Nobel Hair Wax INW Invictus gives a wet effect and structured hold without weighing down. Reuzel Blue Pomade, water-based and reactivatable throughout the day, is perfect for those who need quick touch-ups. For those who prefer a matte finish and instant volume, Slick Gorilla Hair Styling Powder applies to dry hair in just seconds.

• Water-based waxes for strong hold without residue
• Reactivatable pomades for flexible styling all day
• Volumizing powders for thin or flat hair
• Extra strong gels (Edelstein Xflex) for sculpted and lasting hairstyles

During the Day: Fixing and Hold That Won't Give

The eco-friendly hairsprays with no gas from Energy and HC Energy in 400 ml format are designed to seal the finished blow-dry, with strong or extra strong hold and formula without polluting propellants. Renée Blanche Schizzo Lacca Ecologica Direzionale allows you to intervene with precision on single strands or rebellious tufts, without messing up the rest of the hairstyle. For those who work with curly hair, Energy Ravviva Ricci mousse keeps curls defined and frizz-free from morning to night.

• No gas hairsprays in professional 400 ml format
• Directional sprays for precise touch-ups
• Extra strong fixing mousse for lasting volume
• Strong hold foam HC Energy for structured blow-dries

Evening: Smoothing Treatments and Weekly Ritual

Not all styling is instant. In the evening, or during the weekend, is the ideal time for more intensive treatments. The smoothing treatment Alfaparf Milano Keratin Therapy Lisse Design Bond System, with its keratin-enriched formula, works on the hair fiber to reduce frizz and restore shine progressively. The Brazilian smoothing system Amazon 7Blend Perfect Hair Liss and Kativa Keratin are designed for those seeking lasting results over time, reducing daily blow-dry time in the following days.

• Professional keratin-based smoothing treatments
• Brazilian systems for frizzy or difficult-to-manage wavy hair
• Multi-action spray masks like Biacrè 15-in-1 and Professional Eclat Supreme 12-in-1 to nourish and protect during evening routine

Curly and Wavy Hair: Shape Without Sacrificing Definition

Those with curly hair know that styling requires specific products. Maxima Free Style Curly Cream defines curls without stiffening them, while Energy Ravviva Ricci mousse enhances natural movement. Edelstein Xflex Shape Oil modeling fluid protects the fiber during heat styling, adding shine without weighing down.

• Modeling creams for defined and soft curls
• Curl-reviving mousses with medium to strong hold
• Protective fluids for treated or colored hair

Finish and Refinishing: The Final Touch That Makes the Difference

Edelstein Luxina cream brillantine with 500 ml dispenser and Renée Blanche Reg shining cream are the products to have on your nightstand or bathroom shelf for that final touch: they tame rebellious flyaways, restore shine and complete any look. Maxima Fiber Pro 3.5 Spray with silk hydrolyzate is used as a protective spray and light finishing touch, ideal before using a flat iron or hair dryer.

• Brillantines and shining creams for glossy finish
• Protective sprays with nourishing agents for heat and styling
• Scented gels (Cosmowax Acqua di Giò) that combine hold and fragrance

Also explore related categories dedicated to hair care, such as shampoos and conditioners to best prepare the fiber before styling, restructuring treatments for damaged hair or keratin extensions to volumize the hairstyle before applying any fixative.