Aftershave

Traditional alcohol lotions: the barber's ritual

Alcohol-based lotions are the most widespread format and the preferred choice in barbershops around the world. Alcohol has an immediate astringent action, closing micro-cuts and disinfecting freshly shaved skin. Among the great classics stand out Floid The Genuine, with its formula rich in toning herbs, the various Vitos with fragrances inspired by iconic perfumes, and the Clubman Pinaud line with references such as Classic After Shave Lotion, Whiskey Woods and Gent's Gin. They are ideal for those with normal or oily skin who love an intense freshness sensation and a lasting fragrant trail.

Refreshing gels and gelées: immediate ice effect

For those seeking an even more intense action after shaving, ice-effect gels represent the most effective choice. Vitos Aftershave Ice Effect and Edelstein Xflex Aftershave Ice Refreshing Extra offer a perceptual lowering of skin temperature that reduces redness and itching in seconds. Vifrex Aftershave Refreshing Gelée also falls into this category, offered in a convenient 50 ml format perfect for frequent travelers. These products are particularly suitable for skin that easily reacts with redness or burning sensation.

Aftershaves with active ingredients: calendula, provitamin B and essential oils

A selection of products goes beyond simple cosmetic effect and integrates functional ingredients for skin care. The Farmagan Bioactive Men line offers two aftershave gels with distinct approaches: Freedom with calendula for refreshing and soothing action, and Adam with provitamin B to nourish and support the skin barrier. Extrò Cosmesi brings instead Italian artisanal tradition with Balmic Fluid Zero and Eau de Toilette with Calabrian Bergamot, formulated with essential oils that gradually release fragrance. These products are aimed at those who want to combine shaving with a true facial treatment.

Post-shave repair creams: for the most sensitive skin

Those suffering from dry, reactive or particularly blade-sensitive skin will find a repair cream to be a fundamental ally. Saponificio Varesino Pro Victis is a post-shave cream designed to restore skin comfort after contact with the razor, reducing the sensation of tightness and restoring softness. It is applied as the final step, often as an alternative or in addition to lotion, and is especially recommended during winter months or for those who shave frequently.

How to choose the right aftershave

• Normal or oily skin: opt for a classic alcohol lotion like Floid, Clubman Pinaud or Vitos, which tones and scents without leaving greasy residue.
• Sensitive skin or prone to irritation: prefer a gel with calendula or provitamin B like those from the Farmagan Bioactive Men line, or a delicate balmic fluid.
• After very aggressive shaving or with new blades: choose a product with immediate ice effect to quickly calm redness and burning.
• For those who love fragrance: Vitos lotions with fragrances inspired by iconic perfumeries or Extrò Cosmesi Eau de Toilette are the right solution for those who want a lasting perfume effect without applying a second product.
• For travelers or those who use aftershave at the gym: the 100 ml formats (WestMan, Vifrex, Reuzel) are practical and often compatible with carry-on luggage.

Aftershave naturally fits into a more complete male grooming routine. For optimal results, pair it with products from the shaving cream and shaving foam categories to prepare the skin for shaving, and consider beard oils or men's facial treatments to keep the skin hydrated throughout the day. The choice of format — lotion, gel, cream or eau de toilette — depends on your skin type and the effect you want to achieve: each product in this collection is designed for a specific moment in the daily shaving ritual.