
Oyster
£15.00
£8.00
-47%

Oyster
£15.00
£9.00
-40%

Alfaparf Yellow
£31.00
£23.00
-26%

Alfaparf Yellow
£3.00
£2.00
-33%

Alfaparf Yellow
£31.00
£23.00
-26%

Alfaparf Yellow
£31.00
£23.00
-26%

Maxima Professional
£23.00

Maxima Professional
£35.00

Maxima Professional
£28.00

Maxima Professional
£3.00

Maxima Professional
£3.00

Maxima Professional
£25.00

Maxima Professional
£3.00

Blond Platin
£9.00

Ekre
£13.00

Koster
£13.00

Professional
£38.00

Professional
£13.00

Maxima Professional
£13.00

Vitael
£16.00
£14.00
-13%

NHP
£25.00
£21.00
-16%

Maxima Professional
£23.00

Maxima Professional
£35.00

Professional
£19.00
I hair bleaches are technical products essential for those who want to lighten their natural or cosmetic base and prepare the hair for more evident and structured color changes. Used both in the salon and at home by experienced users, they allow the removal of pigments present in the hair fiber through an oxidation process, creating a lighter base on which to work with toners, fashion colors, or complete look transformations.
Understanding what a bleach is used for is fundamental to using it correctly. It is not simply about “lightening,” but about intervening deeply in the hair structure to achieve high levels of lightening, often necessary when moving from dark shades to lighter or cooler colors, or when performing techniques such as balayage, highlights, or full bleaches.
There is often confusion between bleaching and lightening, but they are two different processes. Bleaching is a more intense and deep action, while lightening is more delicate and controlled:
Bleaching: decisively removes natural and artificial pigments, allowing very light blonde levels or neutral bases to be reached. It is the ideal choice for radical changes, color corrections, or creative applications.
Lightening: occurs through oxidative color treatments and allows raising the tone by a few levels without completely eliminating the pigment. It is suitable for more natural and less invasive effects.
The choice between bleaching and lightening always depends on the desired result and the starting base. In general:
Choose bleaching when you want noticeable transformations, transitions from dark to light, or when you need to apply fantasy colors and toners on very light bases.
Opt for lightening when you desire a natural effect, luminous highlights, or a slight tone change without excessively stressing the hair.
Professional hair bleaches available today offer advanced formulations designed to ensure high performance and greater control during application, both mixed with developers and in more advanced systems. When included in a conscious technical routine, they allow for precise, uniform results that meet salon standards, even at home.
Browse our online catalog and find the right bleach for you on Vanity Stock.