Hair Masks and Treatments

The Evening Ritual: Nourishing and Restructuring Masks

Evening is the ideal time for an in-depth treatment. Restructuring masks like Vitael products for dry and damaged hair or the Maxima Life Therapy line with collagen work during the application time, restoring elasticity and compactness to the hair fiber. Perfect to apply after shampooing, leaving to act for 10-15 minutes before rinsing.

• Collagen masks for damaged and weakened hair
• Hydrating treatments for dry or chemically treated hair
• Acidifying masks with acid pH for colored hair, which seal the cuticle and prolong color brilliance
• Botox effect masks with keratin to straighten and compact the fiber

The Morning Express: Quick Treatments and Multi-Action Sprays

For those short on time, morning is the time for leave-in treatments and instant sprays. Products like the Biacrè 15-in-1 spray mask or the NHP Nutri Argan Top Ten Spray are applied to dry or damp hair, without rinsing, offering thermal protection, nourishment and discipline in seconds. Reconstructing keratin fluids, like those from Energy Keratin, are also used as a final finish to eliminate split ends and add shine before going out.

• Multifunctional 15-in-1 spray for all hair types
• Reconstructing and protective keratin fluids without rinsing
• Light serums for weakened and fragile hair
• Express 10-in-1 treatments for discipline and heat protection

The Weekly Ritual: Deep and Smoothing Treatments

Once a week, it's time to dedicate yourself to a more intensive treatment. Progressive smoothing treatments like those from the Alfaparf Keratin Therapy line or Yellow Liss are designed to be used in dedicated sessions, restoring lasting discipline to frizzy or wavy hair. For those suffering from dandruff or sensitive scalp, the NHP Dandruff exfoliating hair bath with Tea Tree and alpha-hydroxy acids is ideal as a purifying pre-shampoo to include in the weekly ritual.

• Keratin-based smoothing treatments for frizzy or wavy hair
• Exfoliating baths for scalp with dry or oily dandruff
• Concentrated restructuring ampoules for very damaged hair
• Volumizing treatments for fine and weak hair

Specific Care for Colored, Gray or Bleached Hair

Colored, gray or bleached hair requires special attention. Toning masks like Color Mask Day By Day add a touch of pigment with every wash, keeping reflections vibrant. The Edelstein Xflex anti-yellow panthenol lotions, with blue-violet pigments, are instead designed to neutralize unwanted warm tones on white and bleached hair, to be used as a final rinse step. The acidifying mask with acid pH completes the care of treated hair, sealing the scales and preserving color intensity over time.

• Toning masks to revive color with every wash
• Anti-yellow lotions for gray, white or bleached hair
• Acidifying treatments to seal and protect color
• Refreshing and toning lotions for the scalp

Ampoules and Serums: Treatment Concentrates

For more intense needs, ampoules and serums represent the most concentrated form of treatment. Volhair Soft Therapy anti-hair loss ampoules are ideal for weak and fine hair, to be applied directly to the scalp in regular cycles. Maxima Life Therapy serums in ampoules, specifically for damaged hair, complete the weekly ritual with targeted action on the fiber.

• Anti-hair loss ampoules for fine and weak hair
• Serums in ampoules for intense hair fiber reconstruction
• Instant reconstructors for weakened and fragile hair

To complete your hair routine, also explore the categories dedicated to hair shampoos and conditioners, styling products and specific treatments for the scalp. A complete path from washing to finish, designed for every hair type and every time of day.