Men's Face Care

Facial moisturizing creams: formulas for every skin type

The heart of the collection is the male facial moisturizing cream, available in variants designed for different needs. Extrò Cosmesi creams — such as Salina, Bergamotto di Calabria, Tuberosa and Roma — combine ingredients like Shea Butter, Royal Jelly and Calendula Oil for effective hydration and a soothing post-shave action. For those who prefer lighter textures, Grooming Dept Aion Facial Hydrating Gel and Reuzel Refresh & Restore Moisturizer offer rapid absorption, ideal for combination skin or those who want a quick morning routine.

• Rich creams with shea butter and royal jelly for dry or sensitive skin
• Light-texture gels with rapid absorption for combination or oily skin
• Balsamic fluids and multi-use formulas for those who don't like multiple steps

Aftershave and tonics: the post-shave ritual

Male aftershave is one of the most versatile products in the entire range: it soothes irritation, tones and fragrances. WestMan Tonifying Aftershave '71 Bonanza and Taurus Florida Spray are designed for those seeking immediate freshness, while Saponificio Varesino Pro Victis Post-Shave Repair Cream and Prep Relax Dermoprotective Cream address those with skin that needs a protective barrier after the razor. Reuzel Astringent Foam completes the selection with an astringent action suitable even for the oiliest skin.

• Tonifying sprays for an immediate sensation of freshness
• Repair creams for sensitive or reddened skin after shaving
• Astringent mousses to rebalance combination and oily skin

Specific treatments: eye contour and face masks

For those who want to go beyond the basic routine, the collection includes targeted treatments with high concentrations. Reuzel Refresh & Restore Intensive Care Eye Cream is formulated specifically for the male periocular area and helps reduce puffiness, dark circles and fine lines. Barber Pro Under Eye Masks offer a practical and quick treatment, while Peggy Sage Male Hydrating Mask and Barber Pro Putty Black Mask complete the offering with solutions for detox and intense hydration.

• Eye contour cream for puffiness, dark circles and periocular wrinkles
• Single-use masks for quick and practical treatment
• Purifying masks for skin detox

Cleansers and soaps: the foundation of every routine

A good routine always starts with effective cleansing. The collection offers solutions for every habit: Proraso Wood and Spice Beard Cleanser cleanses and conditions together, King C. Gillette 3 in 1 simplifies the routine by combining beard, face and hair cleanser in a single step, while Morgan's Antibacterial Soap and Reuzel Clean Fresh Solid Face Wash Stick stand out for practicality and portability. For those who also care for their beard, Reuzel Beard Wash and Beard Serum complete the journey with specific cleansing and nourishment.

• 3 in 1 cleansers for those who want practicality and speed
• Antibacterial soaps and solid formula for frequent travelers
• Shampoos and serums specific to beard care

How to build your male face routine

The versatility of this selection allows you to build customized male skincare. Those starting out can begin with a cleanser, a moisturizing cream and an aftershave; those wanting to go deeper can add an eye contour and a weekly mask. The brands present — from Reuzel to Extrò Cosmesi, from Proraso to Saponificio Varesino — cover different price ranges and distinct product philosophies, allowing you to personalize the routine based on your sensory preferences as well as your skin's needs.

To complete your daily male care routine, also explore the categories dedicated to beard products, shaving tools and men's fragrances: every detail contributes to building a personal, coherent and pleasant ritual to follow every day.