Maxima Professional

Intense and long-lasting color, visibly healthier hair

Maxima professional coloration doesn't just change color: it protects and strengthens hair fiber during the process. The Technology Plex line guarantees perfect coverage of white hair and brilliant, ultra-pigmented color, while Creative Color allows you to lighten up to 4 shades and create colored highlights without prior bleaching. For those who want to correct the result, Color Corrector Remover completes the professional chromatic system.

• Permanent coloration with protective Plex technology
• Vibrant colors and intense contrasts with Creative Color
• Compact bleaching with vegetable charcoal for precise effects
• Professional oxidizing emulsion for optimal mixing

Deep reconstruction for damaged hair

The Life Therapy line is specifically designed for hair weakened by chemical treatments, heat or mechanical stress. The 1000 ml reconstructive shampoo prepares the fiber to receive active ingredients, while the collagen mask — available in 250 ml and 500 ml formats — repairs deeply and restores tangible elasticity and softness. Serum vials complete the protocol with concentrated and targeted action.

• Reconstructive shampoo to cleanse without further stress
• Collagen mask for recovered elasticity and compactness
• Serum vials for intensive treatment in a complete cycle

Colored and treated hair: protection and luminosity with Acid Therapy

The Acid Therapy line is formulated to extend color duration and keep treated hair in optimal condition. Shampoo and mask in the new formula work synergistically to seal cuticles and preserve brilliance, while the finishing silk fluid provides a smooth and luminous effect visible at every styling.

Frizz control and definition for curls and waves

For those who deal with frizz daily, Maxima offers targeted solutions. The Liss Therapy line with avocado butter disciplines and softens rebellious hair, while Fiber Liss with silk hydrolyzate smooths the cuticle and controls volume even on the most humid days. For curls, the Curl & Wave Therapy Cream Gel shapes and defines waves without weighing down, and Free Style Curly Cream keeps curls elastic throughout the day.

• Liss Therapy shampoo and mask with avocado butter for lasting discipline
• Fiber Liss smoothing cream with anti-frizz silk hydrolyzate
• Curl & Wave Therapy for defined and controlled curls
• Free Style Curly Cream and Defining Mousse for flexible styling

Nourishing treatments: Argan Therapy and heat protection

The Argan Therapy nourishing oil and Top Ten instant spray mask — enriched with argan oil, macadamia oil, silk proteins and panthenol — restore shine and silkiness in a single gesture. The Fiber Pro 3.5 protective spray with keratin, collagen, hyaluronic acid and silk hydrolyzate instead prepares the fiber for heat styling, reducing the effect of exposure to blow dryer and straightener.

Anti-hair loss and light hair: specific solutions

The Vital Ker Hair Loss line offers a complete protocol for weakened hair prone to loss: stimulating shampoo, auxiliary lotion and intensive vials for daily and intensive prevention. For white, blonde hair and highlights, the Charcoal line — with illuminating shampoo, mask and vegetable charcoal bleaching powder — enhances shine and keeps cool tones brilliant over time.

The Maxima Professional collection pairs ideally with treatments for curly hair, coloration products and restructuring treatments present in other catalog categories, to build a complete routine from washing to professional styling.