Alfaparf Milano

Keratin Therapy Lisse Design: professional smoothing at home

The Keratin Therapy Lisse Design line is the heart of the smoothing segment. The 3-phase Bond System treatment brings visibly smooth and luminous hair from the first application, respecting the hair fiber thanks to keratin and the absence of sulfates. The maintenance system — shampoo, conditioner, rehydrating mask and recharge serum — prolongs results over time and keeps the hair soft, disciplined and hydrated. The Oil elisir with Babassu Oil and Keratin completes the post-smoothing routine by combating split ends and giving a visible silk effect. For those seeking a less structured alternative, Easy Lisse offers daily disciplining action, while the Smoothing Fluid 2 smoothing fluid allows professional control of the result.

Flax Seeds: nourishment, reconstruction and targeted care

The Flax Seeds family represents Alfaparf's answer to the most diverse hair needs, interpreting the skinimalism trend applied to hair: essential but highly targeted treatments, capable of restoring visible health without weighing down. The formulas are divided into five sub-lines:

• Moisture — nourishing shampoo and mask for dry hair, enriched with Urban Defence Pro as anti-pollution shield, Shine Fix Complex for 24h of brilliance and Color Fix Complex with antioxidant UV filter
• Reconstruction — gentle shampoo, restructuring mask and SOS Emergency Oil in vials for deep reconstruction of damaged hair fiber, with progressive increase in resistance to breakage
• Curls Wavy & Curly Hair — shampoo and mask dedicated to curl and wave definition, for structured hair without frizz effect
• Thickening — thickening shampoo for thinned and mature hair, with biodegradable and vegan formula that provides body and vitality without weighing down
• Blonde — anti-yellow shampoo for blonde and silver hair, to maintain color luminosity over time

Keratin Therapy Curl Design: defined curls and waves with keratin

For those embracing the natural texture of their hair, the Keratin Therapy Curl Design line offers a professional system to enhance curls and waves. The 1a waving fluid and the 2 wave-setting neutralizing fluid work in synergy to create defined and lasting shapes, in line with the curly girl movement that continues to grow in the contemporary beauty universe.

Style Stories: modern and versatile styling

The Style Stories line responds to those seeking finish and control with lightweight products. The heat protectant protects the fiber during use of hot tools, the spray wax guarantees light hold without heavy effect, the texturizing powder adds volume and movement for edgy and contemporary looks. The Twisted Curls cream enhances natural curl definition, for an authentic and anti-frizz result.

Why choose Alfaparf Milano in your haircare routine

• Professional formulas accessible for daily home use
• Specific lines for every need: straight, curly, dry, damaged, thinned, colored
• Functional ingredients such as keratin, Babassu Oil, anti-pollution complexes and UV filter
• Sustainable packaging with recycled and recyclable materials
• Formulations without SLES, vegan and biodegradable where available

Those exploring hair care will find in this collection a complete reference point. The Alfaparf Milano lines naturally combine with related categories such as leave-in hair treatments, hair oils and styling accessories, to build a custom routine from cleansing to styling.