Grooming Cult

Two brothers and business partners from Thessaloniki, Greece, are the creators of Grooming Cult: a brand of handcrafted beard products and men's cosmetics born from a passion for traditional wet shaving and innovation. What makes Grooming Cult products so unique is both the tradition and the constant scientific research in the field of men's cosmetics, elements that, combined with the two brothers' love for fragrances and their creativity, give life to soaps, lotions, balms, and much more that will forever change the way you shave, making the shaving experience even more relaxing and immersive.