Men's Denim

The morning: from shaving to fragrance

The most important moment of the men's routine begins with shaving. The Denim shaving foam comes in two variants to satisfy different needs: the Extra Fresh formulation with menthol and vitamin E, designed for those seeking an immediately refreshing sensation, and the Performance Extra Sensitive, ideal for more delicate skin that requires care and protection. After the blade, aftershaves come into action: they soothe redness, close pores and leave a fresh and comforting effect on freshly shaved skin.

• Denim Original Aftershave – the timeless classic, fresh and smoothing
• Denim Gold Aftershave – oriental-woody fragrance for those who love a more sophisticated style
• Denim Musk Aftershave – enveloping and sensual, perfect for starting the day with character
• Denim Black Aftershave – intense and modern, for the man who wants to stand out from the morning

The shower: energy and freshness above all

Before or after shaving, the shower is the ritual that awakens the body and prepares the mind. The Denim shower gels cleanse men's skin effectively without drying it, leaving a persistent fragrance that prolongs well-being even outside the bathroom. Three variants respond to three different moods:

• Denim Original Triple Vitality – vitality and freshness to start the day at full strength
• Denim Tribe Triple Sensual – energy and sensuality in a single enveloping shower
• Denim Skin Comfort Cool Sensation – refreshing and toning effect, creamy texture that does not irritate

The evening: the fragrance that closes the day

The Denim eau de toilette are designed for those who want a precise olfactory signature, both day and evening. Denim Black Eau de Toilette offers spicy, woody and oriental notes for special occasions or evening outings, while Denim Musk Eau de Toilette offers a soft and masculine trail suitable for daily use as well. Sprayed on the neck and wrists after the shower, they prolong the freshness sensation for hours.

Gift sets: the complete routine in one gesture

For those looking for a complete gift or wanting to start a structured routine without giving up anything, the Denim gift sets gather key products in thoughtful combinations. Available in three variants — Gold, Black and Performance — each gift set includes shower gel or body gel, spray deodorant and aftershave or shaving foam, covering the entire routine from shower to shaving to fragrance.

• Gold Gift Set – shower gel + deo spray + aftershave, in elegant packaging
• Black Bag Gift Set – aftershave + deo spray + Denim pouch, ideal as a gift
• Performance Gift Set – shower gel + deo spray + shaving foam for the complete daily routine

The Denim collection integrates naturally with the other categories dedicated to men's care: explore men's body care products, men's deodorants and men's fragrances to build a tailor-made, effective and consistent routine from morning to evening.