Hair Coloring

Hair coloring is today much more than a simple dye: it is a ritual of personal expression that adapts to contemporary trends, from the return to natural and glossy tones to vivid and fantasy colors. This collection brings together over 350 professional references — permanent colorings, semi-permanent, toning, oxidizers and accessories — to meet every color need, from complete coverage of gray hair to the most daring look change.

Permanent Coloring: Intensity and Long-Lasting

Permanent dyes are the heart of the collection, with formulas designed to guarantee a rich, uniform and resistant color over time. Among the protagonists we find Alfaparf Yellow, enriched with argan oil and silk proteins to nourish the hair during coloring, Wella Koleston Perfect Me+, a historical reference in professional color, and Biacrè Symphony Color Plex with integrated Plex technology to preserve hair structure. Also available are Koster Cream Color, Vitael Hair Color and Volhair Academy Line, for a wide range of shades on natural or already colored hair.

• Complete coverage of gray and white hair
• Brilliant and uniform color from roots to tips
• Formulas enriched with nourishing ingredients such as argan oil and silk proteins
• Compatible with oxidizing emulsions at various volumes

Ammonia-Free Coloring: the Clean Trend in Color

In line with the clean beauty philosophy that dominates current trends, the collection includes a selection of ammonia-free dyes designed for those seeking professional results with a gentler formula. NHP Permanent Color Cream, Wella Color Touch, Volhair Academy Tone Up and Professional Hairgenie Q10 offer intense colors and natural shades while reducing aggressiveness on the hair shaft. Ideal for frequent coloring or hair already stressed by chemical treatments.

• Less odor and less impact on hair structure
• Luminous results with natural reflections
• Suitable for sensitive or fragile hair
• Some formulas dermatologically tested and free from animal-derived ingredients

Semi-Permanent and Fantasy Colors: Expression Without Limits

Vivid color and unexpected shades are protagonists of contemporary beauty. Semi-permanent colors allow experimentation without the constraint of permanence: Crazy Color and Directions Hair Color offer bright palettes — from Cerise fuchsia to pastel tones — ready to use, without oxidizer and often with vegan formulas free from ammonia and peroxide. Perfect on bleached or light blonde hair to maximize color rendering.

• Simple application, without mixing with oxidizer
• High saturation colors for statement looks
• Gradual and natural fading over time
• Vegan formulas respectful of hair fiber

Toners and Treatments for Gray Hair

Gray and white hair is the protagonist of one of the strongest trends in recent years: enhance it rather than cover it. Wella True Grey is the toner dedicated to naturally gray and white hair, with oxidative pigments that enhance existing shades making the hair softer and more luminous. Available in 7 shades, with neutral pH formula, without ammonia or MEA. For those who prefer to contrast the appearance of gray, Nicky Chini Elio Nogrey offers an anti-gray lotion with keratin.

Oxidizers, Accessories and Support Products

A professional coloring service also requires the right supporting products. The collection includes creamy oxidizing emulsions from Alfaparf Yellow, Maxima, NHP and Vitael, available at various volumes (from 1.5% to 6%) to precisely activate colorings and bleaching. Completing the range is the Maxima Remover color corrector to correct unwanted results, the Turbo Touch stain-removing wipes to protect skin during application, the colored wax and Professional Man colored gel for beard and hair, and the Professional Intense Colour Care colored mask to revive color between treatments.

• Creamy oxidizing emulsions in professional format of 1000 ml
• Color correctors for unwanted results
• Stain-removing wipes for clean application
• Colored masks for shade maintenance

To complete your color ritual, explore also the categories dedicated to shampoos and conditioners for colored hair, restructuring treatments and nourishing masks: color care begins with coloring but extends over time with the right maintenance products.