Kay Direct is a semi-permanent hair color, available in a convenient 100 ml size.

Ideal for those who want vibrant and intense colors without commitment, it offers a wide range of shades to create unique and personalized looks.
Its formula is free of ammonia and oxidants, respecting the hair structure during application.

Easy to use, it is applied directly on bleached or natural hair, ensuring bright and uniform results that last long with proper care.