The Nexxus Color Assure Shampoo illuminates and protects treated and colored hair, intensifying its color and keeping it vibrant and luminous for up to 40 washes.

Enriched with Elastin Proteins and Quinoa, hair will immediately appear more vibrant, smooth, and soft. Sulfate-free.

How to use: apply a small amount of product to hair and massage gently, then rinse. For a complete treatment, use in conjunction with Color Assure Conditioner.