Two brothers and business partners from Thessaloniki, Greece, are the creators of Grooming Cult: a brand of artisanal beard products and male cosmetics born from a passion for traditional wet shaving and innovation.
What makes Grooming Cult products so unique is both the tradition and the constant scientific research in the field of male cosmetics, elements that, combined with the brothers' love for fragrances and their creativity, give life to soaps, lotions, balms, and much more that will forever change your way of shaving, making the shaving experience even more relaxing and immersive.