La Riche Directions Hair Color

This well-known dye brand is famous for its bold shades that include all the hues of the rainbow and beyond, to express your creativity and personality, and is among the most used for creating cosplay characters, themed parties, and goth looks.

From pink, purple, neon green, fiery red, orange to more refined shades like Dark Tulip, Bright Daffodil, Alpine Green, Denim Blue, Plum, Wysteria, Rubine, Apricot, Cerise, and many others.

What makes this brand of semi-permanent direct colors even more appreciated is the PETA certification that attests to its cruelty-free production: every product is vegan, therefore completely free of animal-derived elements and made without animal testing, making them the ideal choice for all animal lovers.

The semi-permanent La Riche Directions Hair Color dyes are therefore ideal for experimenting with original looks and bright colors without having to wear them for a long time, as they gradually fade wash after wash due to being semi-permanent.

But at the same time, they are long-lasting and resistant: the color lasts from a few weeks to a few months depending on the starting color, hair porosity, and washing frequency.

Suitable for both bleached and unbleached hair: in both cases, the result will always be vibrant and bright.