Directions Hair Color Semi-Permanent Hair Color 43 Atlantic Blue 100 ml

Directions is a temporary hair color with a creamy consistency, odorless and without the need to mix components: it is ready to use, safe for hair and lasts perfectly for 2 to 4 weeks.

• Directions for use:
  To achieve the brightest color, the hair must be pre-lightened as much as possible; on naturally light hair, the dye can only give a slight shade, dyeing unbleached black hair will not give any result.
• The use of conditioners interferes with the fixing of the color, the color will be less saturated.
• You can add a small amount of dye to shampoo to maintain the color longer.

Features:

• Get a bold and extreme look with the fantasy shades of La Riche Directions.
• It is a direct dye and does not require an oxidizing cream.
• Does not damage hair.
• The color lasts for about 6-8 washes.
• It is recommended to use neutral and sulfate-free shampoos to prolong the color's duration.
• It does not have the power to lighten hair.

Instructions for use:
Before coloring, wash your hair with a pH balanced shampoo and towel dry. The day before dyeing, it is not recommended to use hair conditioners or lotions. Transfer the required amount of dye to a plastic container. For short hair, half of the volume is sufficient, for long hair the entire content is needed.
Use protective gloves (it is better to choose those that fit tightly to your hands, rather than ordinary loose gloves that often come with hair dyes). To avoid staining the skin on your face and ears, lubricate them with vaseline or baby oil. For a more even application, it is recommended to use a special brush.
Apply the color to the hair at a distance of 3-4 cm from the scalp and distribute it evenly to the ends.
Start coloring the back of the head, making sure the hair is evenly saturated with color.
After applying, carefully comb the hair until the dye foams, this will indicate the complete absorption of the color substances by the hair.
Lighter shades may require a longer brushing time.
Leave the color on the hair for 30-60 minutes or longer, depending on the desired intensity.
Note that lighter shades require longer exposure times. Using a hair dryer will reduce the time to 15-30 minutes and can produce a brighter and longer-lasting color.
Rinse the hair under running water; for better fixation of the color, rinse the hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to the hair and comb it, put the mixture on the hair for 1-2 minutes, then rinse under running water).
Dry the hair.