The Charcoal Maxima Illuminating Shampoo maintains and enhances blonde, white, and highlighted hair, purifying the hair fiber and counteracting undesired yellow tones, for soft, clean, and luminous hair.

Enriched with Activated Charcoal and Goji Berries, it provides a powerful volumizing, moisturizing, and protective action.

Suitable for all hair types. 0% SLS, petrolatum, or paraffin.