Directions Hair Color Semi-Permanent for Hair 61 Deep Purple 100ml

Directions is a temporary hair dye with a creamy, odorless consistency and no need for mixing components. It is ready to use and safe for hair, lasting 2-4 weeks perfectly.

• Directions for use:
  For the brightest color, hair should be lightened as much as possible beforehand. On natural light hair, dye will only give a slight tone, and it won't have any effect on unbleached black hair.
• Using conditioners interferes with dye fixation and results in less saturated color.
• You can add a small amount of dye to your regular shampoo to maintain the color longer.

Features:

• Create a daring and extreme look with Directions La Riche's fantasy tones.
• It is a direct dye and does not require oxidizing cream.
• It does not damage hair.
• Color lasts for about 6-8 washes.
• It is recommended to use sulfate-free, neutral shampoos to prolong the color's duration.
• It does not have the power to lighten hair.

Instructions:
Before coloring, wash hair with a pH-balanced shampoo and towel dry. It is not recommended to use hair conditioners or lotions the day before coloring. Transfer the desired amount of dye into a plastic container. Half of the volume is enough for short hair, while the whole content is necessary for longer hair.
Wear protective gloves (it's better to use tight-fitting gloves instead of the usual large ones that come with dyes). To avoid staining skin around the face and ears, apply petroleum jelly or baby oil. For more even application, it is recommended to use a special dye brush.
Apply the dye to hair, starting 3-4 cm from the scalp, and evenly distribute it to the ends.
Begin applying dye to the back of the head, ensuring that hair is evenly saturated with color.
After application, comb hair thoroughly until the dye foams, indicating that the hair has fully absorbed the dye.
Lighter shades may require longer combing time.
Leave dye on hair for 30-60 minutes or longer, depending on desired intensity.
Note that lighter shades may require longer processing time. Using a blow dryer can reduce the time to 15-30 minutes and may result in a brighter and longer-lasting color.
Rinse hair under running water; for better color fixation, rinse hair with a vinegar solution (mix equal parts white vinegar and water, apply to hair and comb through, leave on for 1-2 minutes, then rinse under running water).
Dry hair.