Hair Perm

Structure, movement and curls defined over time.

Perm products allow you to permanently change the shape of the hair, creating waves, curls or simply adding movement and volume. They act on the internal structure of the hair fiber, making it possible to transform straight hair into wavy or curly, or to redefine and make an existing texture more elastic.

The perm is a technical solution designed to achieve stable styling and reduce the need for daily interventions with heat tools.

A hair perm treatment is based on a system composed of several phases, each with a specific function.

Perm lotions are the main product: they soften the hair structure and allow it to be shaped into the desired form with the help of rollers or specific tools.

Perm neutralizers are applied afterwards to fix the new shape, stabilizing the hair structure and making the result long-lasting.

Preparatory products help to even out porosity and improve the hair's response to the treatment, while post-perm treatments, such as masks and conditioners, serve to nourish and rebalance the hair fiber after the process.

How to choose the right products based on hair type?

The choice of perm products must be calibrated to the hair type and the result you want to achieve.

On short hair it is possible to use more structured formulas to create definition and clearly visible volume, while on long hair it is important to opt for solutions that ensure elasticity and softness, avoiding an overly stiff or heavy effect.

For straight hair, the perm is used to create movement or more or less defined curls, so the choice depends on the desired intensity. On already wavy or curly hair, instead, more delicate products are used to redefine the shape, improve uniformity and control frizz without excessively altering the natural structure.

It is essential to also consider the condition of the hair: treated or sensitized hair requires lighter and more protective formulas, while natural and resistant hair can withstand more intense treatments.

The perm makes it possible to obtain a stable and long-lasting styling base, facilitating the daily management of the hair and maintaining the desired result over time. In our selection you will find products suitable for different needs and hair types, to create movement, volume and definition in a controlled and professional way.