Directions Hair Color Semi Permanent Hair Dye 17 Flame 100 ml

Directions Hair Color Semi Permanent Hair Dye 17 Flame 100 ml

Directions Hair Color Semi Permanent Hair Dye 17 Flame 100 ml

Directions Hair Color Semi Permanent Hair Dye 17 Flame 100 ml

Regular price €8,50 Sale price €6,80 Save 20%

  Il tuo nuovo colorito attraente è pronto!

Alcune tonalità di Directions lasciano un colore significativo anche dopo il lavaggio ripetuto. Quando si utilizzano tinte scure, è consigliabile tenere asciutti i capelli durante la notte dopo la tintura in modo da evitare di sporcarsi i cuscini con le tinte. 

Directions Hair Color Semi-Permanent Color for Hair 17 Flame 100 ml

Directions is a temporary hair dye, with a creamy consistency, odorless and without the need to mix components: it is completely ready to use, it is safe for hair and lasts perfectly for 2 to 4 weeks.

  • Directions for use:
    To achieve the brightest color, hair should be pre-lightened as much as possible; on natural light hair, the dye may only give a slight tint, dyeing unbleached black hair will not result in any color change.
  • Using conditioners interferes with the fixation of the dye, resulting in a less saturated color.
  • You can add a small amount of dye to your shampoo to maintain the color for longer.



  • Get a bold and extreme look with the fantasy shades of La Riche Directions.
  • It is a direct dye and does not require oxidizing cream.
  • Does not damage hair.
  • Color lasts for about 6-8 washes.
  • It is recommended to use neutral and sulfate-free shampoos to prolong the color's duration.
  • Can not lighten hair.

Instructions for use:
Before coloring, wash your hair with a pH-balanced shampoo and pat dry with a towel. It is not recommended to use conditioners or hair lotions the day before dyeing. Transfer the desired amount of dye into a plastic container. For short hair, half the volume is sufficient, for long hair the whole content is needed.
Use protective gloves (it is better to choose gloves that fit tightly to your hands rather than the usual loose gloves that often come with dyes). To avoid staining the skin on your face and ears, lubricate them with Vaseline or baby oil. For a more even application, it is recommended to use a special brush.
Apply the color to your hair from a distance of 3-4 cm from the scalp and evenly distribute it to the tips.
Start coloring the back of your head, making sure that the hair is evenly saturated with dye.
After application, comb your hair carefully until the dye foams, indicating that the hair has fully absorbed the colorants.
Lighter shades may require longer brushing time.
Leave the color on your hair for 30-60 minutes or longer, depending on the desired intensity.
Note that lighter shades require longer exposure times. Using a hairdryer will reduce the time to 15-30 minutes and can produce a brighter and more lasting color.
Rinse your hair under running water; for better color fixation, rinse your hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to hair and comb through, leave the mixture on hair for 1-2 minutes, then rinse under running water).
Dry your hair.

 Your new attractive color is ready!

Some shades of Directions may leave a significant color even after repeated washing. When using dark dyes, it is advisable to keep your hair dry overnight after dyeing to avoid staining your pillows with the dyes.

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