Direction Hair Color Semi-Permanent Color for Hair 45 Neon Blue 100 ml

Direction Hair Color Semi-Permanent Color for Hair 45 Neon Blue 100 ml
Direction Hair Color Semi-Permanent Color for Hair 45 Neon Blue 100 ml

Direction Hair Color Semi-Permanent Color for Hair 45 Neon Blue 100 ml

Regular price €8,50 Sale price €6,80 Save 20%

Directions Hair Color Semi Permanent Hair Dye 45 Neon Blue 100 ml

Directions is a temporary hair dye with a creamy texture, no unpleasant smell, and no need for mixing components: it's ready to use, safe for hair, and lasts perfectly for 2-4 weeks.

  • Directions for use:
    To achieve the most vibrant color, the hair should be lightened as much as possible beforehand; on natural light hair, the dye may only give a slight tint, and dyeing unbleached black hair will not produce any results.
  • The use of conditioners can interfere with the dye's fixation and result in a less saturated color.
  • You can add a small amount of dye to your shampoo to maintain the color for longer.



  • Create a bold and extreme look with the fantasy tones of La Riche Directions.
  • It is a direct hair color and does not require an oxidizing cream.
  • Does not damage hair.
  • The color lasts for approximately 6-8 washes.
  • It is recommended to use neutral and sulfate-free shampoos to prolong the color's durability.
  • It does not have the power to lighten hair.

Instructions for use:
Before dyeing, wash your hair with a pH-balanced shampoo and towel dry. It is not advisable to use conditioners or lotions on the hair the day before dyeing. Transfer the required amount of dye into a plastic container. Half the volume is enough for dyeing short hair, while you will need the entire content for long hair.
Wear protective gloves (it's better to choose ones that fit tightly on your hands, rather than the usual loose gloves that often come with dyes). To prevent staining on the skin of your face and ears, apply vaseline or baby oil. For a more even application, it is recommended to use a special brush.
Apply the color to the hair, keeping a distance of 3-4 cm from the scalp, and distribute it evenly on the ends.
Start dyeing the back of the head, making sure the hair is evenly saturated with dye.
After application, comb through the hair thoroughly until the dye foams, indicating the complete absorption of colorants by the hair.
Lighter shades may require a longer combing time.
Leave the color on the hair for 30-60 minutes or longer, depending on the desired intensity.
Note that lighter shades may require longer exposure times. Using a hairdryer will reduce the time to 15-30 minutes and may result in a brighter and longer-lasting color.
Rinse the hair with running water; for better color fixation, rinse the hair with a vinegar solution (mix equal parts of white vinegar and water, apply to the hair, comb through, leave the mixture on the hair for 1-2 minutes, then rinse with running water).
Dry your hair.

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