Directions Hair Color Semi-Permanent Hair Color 03 Poppy Red 100 ml

Directions Hair Color Semi-Permanent Hair Color 03 Poppy Red 100 ml
Directions Hair Color Semi-Permanent Hair Color 03 Poppy Red 100 ml

Directions Hair Color Semi-Permanent Hair Color 03 Poppy Red 100 ml

Regular price €8,50 Sale price €6,80 Save 20%

Directions Hair Color Semi-Permanent Color for Hair 03 Poppy Red 100 ml

Directions is a temporary hair dye with a creamy, odorless texture and no need for mixing components: it is ready to use, safe for hair and lasts for 2 to 4 weeks perfectly.

  • Directions for use:
    To achieve the brightest color, hair should be pre-lightened as much as possible; on natural light hair, the dye can only give a slight tint, dyeing unbleached black hair will give no result.
  • The use of conditioners interferes with the fixation of the dye, the color will be less saturated.
  • You can add a small amount of dye to shampoo to maintain color for longer.



  • Get a bold and extreme look with the fantasy tones of La Riche Directions.
  • It is a direct dye and does not need an oxidizing cream.
  • Does not damage hair.
  • Color lasts about 6-8 washes.
  • It is recommended to use neutral and sulfate-free shampoos to prolong color durability.
  • It does not have the power to lighten hair.

Instructions for use:
Before coloring, wash your hair with a pH balanced shampoo and towel dry. It is not recommended to use conditioners or hair lotions the day before dyeing. Transfer the required amount of dye into a plastic container. For short hair, half the volume is sufficient, for long hair the whole content is needed.
Use protective gloves (it is better to choose ones that fit tightly on your hands, instead of the usual large gloves that often come with dyes). To avoid staining the skin of the face and ears, lubricate them with petroleum jelly or baby oil. For more even application, it is recommended to use a special brush.
Apply the dye to the hair at a distance of 3-4 cm from the scalp and distribute evenly on the ends.
Start dyeing the back of the head, making sure the hair is evenly saturated with dye.
After application, comb the hair thoroughly until the dye foams, indicating that the hair has fully absorbed the color substances.
Lighter shades may require longer brushing.
Leave the color on the hair for 30-60 minutes or longer, depending on the desired intensity.
Note that lighter shades require longer exposure times. Using a hairdryer will reduce the time to 15-30 minutes and can produce a brighter and more durable color.
Rinse hair with running water; for better color fixation, rinse hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to hair and comb through, leave the mixture on hair for 1-2 minutes, then rinse with running water).
Dry your hair.

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