Directions Hair Color Semi Permanent Hair Color 02 Rose Red 100 ml

Directions Hair Color Semi Permanent Hair Color 02 Rose Red 100 ml
Directions Hair Color Semi Permanent Hair Color 02 Rose Red 100 ml

Directions Hair Color Semi Permanent Hair Color 02 Rose Red 100 ml

Regular price €8,50 Sale price €6,80 Save 20%

Directions Hair Color Semi-Permanent Color for Hair 02 Rose Red 100 ml

Directions is a temporary hair dye, with a creamy texture, odorless, and does not require mixing components: it is ready to use, safe for hair, and lasts perfectly for 2 to 4 weeks.

  • Directions for use:
    To achieve the brightest color, hair must be pre-lightened as much as possible; on natural light hair, the dye can only give a slight tint, and dyeing unbleached black hair will not produce any results.
  • Using conditioners interferes with the fixing of the dye, resulting in less saturated color.
  • You can add a small amount of dye to shampoo to maintain the color for longer.



  • Get a bold and extreme look with the fantasy shades of La Riche Directions.
  • It is a direct color and does not require oxidation cream.
  • It does not damage hair.
  • The color lasts for approximately 6-8 washes.
  • We recommend using neutral and sulfate-free shampoos to prolong the color's duration.
  • It does not have the power to lighten hair.

Instructions for use:
Before coloring, wash your hair with a balanced pH shampoo and towel dry. It is not advisable to use conditioners or hair lotions the day before dyeing. Transfer the desired amount of dye to a plastic container. For coloring short hair, half the volume is sufficient, for long hair, the entire content is required.
Use protective gloves (it is best to choose tight-fitting gloves rather than the usual loose gloves that often come with dyes). To avoid staining the skin on the face and ears, lubricate them with vaseline or baby oil. For more even application, we recommend using a special brush.
Apply the color to the hair at a distance of 3-4 cm from the scalp and distribute it evenly to the ends.
Start coloring the back of the head, making sure the hair is uniformly saturated with dye.
After application, comb the hair thoroughly until the dye starts to foam, indicating that the hair has completely absorbed the coloring substances.
Lighter shades may require a longer brushing time.
Leave the color on the hair for 30-60 minutes or longer, depending on the desired intensity.
Note that lighter shades require longer exposure times. Using a hair dryer will reduce the time to 15-30 minutes and can produce a brighter and longer-lasting color.
Rinse hair under running water; for better color fixing, rinse hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to hair and comb through, leave the mixture on hair for 1-2 minutes, then rinse under running water).
Dry hair.

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