Directions Hair Color Semi Permanent Color for Hair 62 Plum 100 ml

Directions Hair Color Semi Permanent Color for Hair 62 Plum 100 ml

Directions Hair Color Semi Permanent Color for Hair 62 Plum 100 ml

Regular price €8,50 Sale price €6,80 Save 20%

Directions Hair Color Semi-Permanent Hair Color 62 Plum 100 ml

Directions is a temporary hair dye with a creamy texture, odorless and does not require mixing components: it is completely ready to use, safe for hair and can last perfectly for 2-4 weeks.

  • Directions for use:
    To achieve the brightest color, your hair must first be lightened as much as possible; on natural light hair, the dye may only give a slight tint, and on unbleached black hair, there will be no results.
  • Using conditioners interferes with fixing the color, resulting in a less saturated shade.
  • You can add a small amount of dye to your shampoo to maintain the color longer.



  • Get a bold and extreme look with the fantasy tones of La Riche Directions.
  • It is a direct dye and does not require an oxidizing cream.
  • It does not damage hair.
  • The color lasts for about 6-8 washes.
  • It is recommended to use neutral and sulfate-free shampoos to prolong the color.
  • It does not have the power to lighten hair.

Before dyeing, wash your hair with a pH-balanced shampoo and towel dry. Avoid using conditioners or hair lotions the day before coloring. Transfer the desired amount of dye into a plastic container. For short hair, half the volume is sufficient, while for long hair, the entire content is needed.
Use protective gloves (it is better to choose those that fit tightly to your hands, rather than the usual large gloves that often come with hair dyes). To avoid staining your face and ears, lubricate them with vaseline or baby oil. For a more even application, it is recommended to use a special brush.
Apply the color to the hair at a distance of 3-4 cm from the scalp and evenly distribute towards the ends.
Start coloring the back of your head, making sure the hair is evenly saturated with dye.
After application, comb your hair thoroughly until the dye foams, indicating that the hair has fully absorbed the coloring substances.
Lighter shades may require longer brushing.
Leave the color on for 30-60 minutes or longer, depending on the desired intensity.
Note that lighter tones require longer exposure times. Using a hair dryer will shorten the time to 15-30 minutes and can result in a brighter and more long-lasting color.
Rinse hair under running water; for better color retention, rinse hair with a vinegar solution (mix equal parts of white vinegar and water, apply to hair, comb through, leave on for 1-2 minutes, then rinse under running water).
Dry hair.


  • In stock, ready to ship
  • Inventory on the way
Usa il codice EXTRASUM20 per un 20% di sconto aggiuntivo!
Tax included. Shipping calculated at checkout.