Directions Hair Color Semi Permanent Color for Hair 51 Cerise 100ml

Directions Hair Color Semi Permanent Color for Hair 51 Cerise 100ml
Directions Hair Color Semi Permanent Color for Hair 51 Cerise 100ml

Directions Hair Color Semi Permanent Color for Hair 51 Cerise 100ml

Regular price €8,50 Sale price €6,80 Save 20%

Directions Hair Color Semi Permanent Hair Dye 51 Cerise 100ml

Directions is a temporary hair dye with a creamy texture, no odor, and no need to mix components: it is ready to use, safe for hair, and lasts perfectly for 2-4 weeks.

  • Directions for use:
    For the brightest color, hair should be pre-lightened as much as possible; on natural light hair, the dye may only give a slight tint, and it will not show up on unbleached black hair.
  • Using conditioners can interfere with the dye setting, resulting in less vibrant color.
  • You can add a small amount of dye to shampoo to maintain the color longer.



  • Get a bold and extreme look with the fantasy tones of La Riche Directions.
  • It is a direct dye and does not require an oxidizing cream.
  • It does not damage the hair.
  • The color lasts for about 6-8 washes.
  • It is recommended to use neutral and sulfate-free shampoo to prolong the color's duration.
  • It does not have the power to lighten hair.

Instructions for use:
Before coloring, wash hair with a pH-balanced shampoo and towel dry. It is not advisable to use conditioners or hair lotions the day before dyeing. Transfer the desired amount of dye into a plastic container. Half the volume is sufficient for short hair, while the entire content is needed for long hair.
Use protective gloves (it is better to choose gloves that fit tightly rather than the usual loose ones that often come with dyes). To avoid staining the skin on your face and ears, lubricate them with Vaseline or baby oil. For more even application, it is recommended to use a special brush.
Apply the dye to hair at a distance of 3-4 cm from the scalp and distribute it evenly on the ends.
Start coloring the back of the head, making sure the hair is evenly saturated with dye.
After application, comb the hair thoroughly until the dye foams, indicating that the hair has fully absorbed the coloring substances.
Lighter shades may require a longer brushing time.
Leave the dye on the hair for 30-60 minutes, or longer depending on the desired intensity.
Note that lighter shades may require longer exposure times. Using a hairdryer will reduce the time to 15-30 minutes and can produce a brighter and longer-lasting color.
Rinse the hair under running water; for better color fixing, rinse the hair with a vinegar solution (mix equal proportions of white vinegar and water, apply it to the hair and comb it through, leave the mixture on the hair for 1-2 minutes, then rinse under running water).
Dry your hair.

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