Directions Hair Color Semi Permanent Hair Color 40 Lagoon Blue 100 ml

Directions Hair Color Semi Permanent Hair Color 40 Lagoon Blue 100 ml
Directions Hair Color Semi Permanent Hair Color 40 Lagoon Blue 100 ml

Directions Hair Color Semi Permanent Hair Color 40 Lagoon Blue 100 ml

Regular price €8,50 Sale price €6,80 Save 20%

Directions Hair Color Semi Permanent Coloring for Hair 40 Lagoon Blue 100 ml

Directions is a temporary hair color, with a creamy texture, odorless and without the need to mix components: it is completely ready for use, it is safe for hair and lasts perfectly for 2 to 4 weeks.

  • Directions for use:
    To get the brightest color, hair must be pre-lightened as much as possible; on naturally light hair, the dye can only give a slight hue, dyeing unlightened black hair will not give any results.
  • Using conditioners interferes with the color fixation, the color will be less saturated.
  • You can add a small amount of dye to shampoo to maintain the color longer.



  • Get a bold and extreme look with the fantasy tones of La Riche Directions.
  • It is a direct dye and does not require oxidizing cream.
  • Does not damage hair.
  • The color lasts for about 6-8 washes.
  • It is recommended to use neutral and sulfate-free shampoos to prolong the color's duration.
  • It does not have the power to lighten hair.

Instructions for use:
Before coloring, wash your hair with a pH balanced shampoo and pat dry with a towel. It is not advisable to use conditioners or hair lotions the day before coloring. Transfer the required amount of dye to a plastic container. For short hair, half of the volume is enough, and for long hair, the entire content is necessary.
Use protective gloves (it is better to choose ones that fit tightly to your hands, rather than the usual loose gloves that often come with hair dyes). To avoid staining the skin on your face and ears, lubricate them with vaseline or baby oil. For a more even application, it is recommended to use a special brush.
Apply the color to the hair, keeping a distance of 3-4 cm from the scalp, and distribute it evenly on the ends.
Start coloring the back of your head, making sure the hair is evenly saturated with the dye.
After applying, comb your hair thoroughly until the dye foams, indicating that the hair has fully absorbed the color substances.
Lighter shades may require longer brushing.
Leave the color on the hair for 30-60 minutes or longer, depending on the desired intensity.
Note that lighter shades require longer exposure times. Using a hairdryer will reduce the time to 15-30 minutes and can produce a brighter and longer-lasting color.
Rinse your hair under running water; for better color fixation, rinse your hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to hair and comb through, leave on for 1-2 minutes, then rinse under running water).
Dry your hair.

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