Directions Hair Color Semi-Permanent Hair Dye 60 Antique Mauve 100 ml

Directions is a temporary hair color with a creamy, odorless consistency that does not require mixing components: it is ready to use and safe for hair, lasting perfectly for 2-4 weeks.

• Directions for use:
  To achieve the brightest color, hair should be pre-lightened as much as possible; on light natural hair, the dye may only give a slight tint, while dyeing unbleached black hair will not produce any results.
• Using conditioners can interfere with the color's fixation, resulting in less saturated color.
• You can add a small amount of dye to shampoo to maintain the color for longer.

Features:

• Get a bold and extreme look with the fantasy tones of La Riche Directions.
• It is a direct dye and does not require developer cream.
• It does not damage hair.
• The color lasts for about 6-8 washes.
• It is recommended to use neutral, sulfate-free shampoos to prolong the color's duration.
• It does not have the power to lighten hair.

Instructions for use:
Prior to coloring, wash hair with a pH-balanced shampoo and towel-dry. Avoid using conditioners or lotions on hair the day before coloring. Transfer the desired amount of dye to a plastic container. Half of the volume will suffice for short hair, while the entire contents may be needed for longer hair.
Wear protective gloves (it is better to choose ones that fit tightly on your hands rather than the usual loose ones that often come with hair dye). To prevent staining the skin on your face and ears, lubricate them with petroleum jelly or baby oil. For more even application, it is recommended to use a special brush.
Apply the color to the hair, staying about 3-4 cm away from the scalp, and evenly spread it out to the ends.
Start coloring the back of the head, making sure hair is evenly saturated with the dye.
After application, comb hair thoroughly until the dye becomes foamy, indicating complete absorption of the coloring substances by the hair.
Lighter shades may require longer brushing.
Leave the color on hair for 30-60 minutes or longer, depending on desired intensity.
Note that lighter shades may require longer processing times. Using a hairdryer will reduce the time to 15-30 minutes and may result in a brighter, longer-lasting color.
Rinse hair under running water; for better color fixation, rinse hair with a vinegar solution (mix equal parts of white vinegar and water, apply to hair and comb it through, leave the mixture on hair for 1-2 minutes, then rinse under running water).
Dry hair.