Directions Hair Color Semi-Permanent Color for Hair 05 Ruby 100 ml

Directions Hair Color Semi-Permanent Color for Hair 05 Ruby 100 ml
Directions Hair Color Semi-Permanent Color for Hair 05 Ruby 100 ml

Directions Hair Color Semi-Permanent Color for Hair 05 Ruby 100 ml

Regular price €8,50 Sale price €6,80 Save 20%

Directions Hair Color Semi Permanent for Hair 05 Rubine 100 ml

Directions is a temporary hair dye, with a creamy texture, odorless and no need to mix components: it is completely ready to use, it is safe for hair and lasts perfectly for 2 to 4 weeks.

  • Directions for Use:
    To obtain the brightest color, hair must be pre-lightened as much as possible; on natural light hair, the dye can only give a slight hue, dyeing unbleached black hair will not give any result.
  • Using conditioners interferes with dye fixation, resulting in less saturated color.
  • You can add a small amount of dye to shampoo to maintain the color longer.



  • Get a bold and extreme look with the fantasy shades of La Riche Directions.
  • It is a direct coloring and does not require an oxidizing cream.
  • It does not damage the hair.
  • The color lasts for about 6-8 washes.
  • It is recommended to use neutral and sulfate-free shampoos to prolong the color's durability.
  • It does not have the power to lighten hair.

Instructions for Use:
Before dyeing, wash hair with a balanced pH shampoo and towel-dry. It is not recommended to use conditioners or hair lotions the day before dyeing. Transfer the required amount of dye into a plastic container. For short hair, half of the volume is sufficient, for long hair, the entire content is needed.
Use protective gloves (it is better to choose tight-fitting gloves for your hands, rather than the usual loose gloves that often come with dyes). To avoid staining the skin of the face and ears, lubricate them with vaseline or baby oil. For a more even application, it is recommended to use a special brush.
Apply the color on hair at a distance of 3-4 cm from the scalp and distribute it evenly on the ends.
Start dyeing the back of the head, making sure that the hair is evenly saturated with dye.
After application, comb the hair carefully until the dye foams, indicating the complete absorption of colorants by the hair.
Lighter shades may require longer brushing.
Leave the color on the hair for 30-60 minutes or longer, depending on desired intensity.
Note that lighter shades require longer exposure times. Using a hair dryer will reduce the time to 15-30 minutes and may produce a brighter and more enduring color.
Rinse hair under running water; for better color fixation, rinse hair with a vinegar solution (mix equal proportions of white vinegar and water, apply to hair and comb it, put the mixture on hair for 1-2 minutes, then rinse under running water).
Dry hair.

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